Repurposing your backlinks

Well this is based on something that just happened to me, and following it I had a lightbulb moment. I realized that I can reuse some of my older backlinks for newer projects, and here is how and why.

A few days ago I had a set of emails from Ezinearticles on some links in my bio box (or author box) no longer pointing to a working domain and upon checking, I realized that indeed, they were pointing to a domain that I let drop just two months ago.

Basically that domain was one of my early mistakes (don’t we have all some of these early mistake domains :D) that I initially backlinked and then simply redirected to an affiliate site that was making me hardly some dollars, now and then. Eventually I completely forgot about it and the domain expired (I had it on manual since I didn’t care for it to renew).

So I actually had to go to edit my 10 articles to change the backlinks to another domain. I simply changed the bio box and it worked as Ezinearticles allows unrelated bio boxes to your article content (learned this initially from the Xfactor Micro niche ebook). It took me a few minutes, changed all the links, resubmitted the articles and within a day the new versions of the articles went live (Ezinearticles keeps the original article in circulation until it can safely replace it with a new version upon approval).

And this got me thinking…I have plenty of sites in need of good link juice so why not use it? I used Yahoo Site Explorer to find backlinks to that just expired domain, and managed to capture around 27 backlinks or so from Ezinearticles, Goarticles, Articlealley and even a few old forum profiles.Some of my Eza and Goarticles had already a PR 2 and 3, which is an extra bonus for my new site. So now all these 27 backlinks are happily pointing to one of my newer projects.

I have another 2-3 sites (domains) that I want to let lapse by the end of the year simply because I don’t care for them and they have some nice backlinks to them. I’m taking my time to find the backlinks in YSE and change them to some other newer sites that are in great need of good quality backlinks. And all this will cost me a few minutes of my time. I don’t need to write additional articles to gain these links.

A few points here though to mention:

Make sure that you point your links preferably to other sites that have articles written by the same pen name, particularly if you are paranoid that people find out some of your other niches). Also do not do this exercise for sites that you are selling, as that is unethical and I find also immoral. But if you have some domains that you want to let lapse as they were basically flops and busts, or if you have some sites that you’ve already abandoned and you really don’t care much about any longer, simply reuse those high quality, high PR backlinks to ‘finance’ some of your newer projects. For example it took me only about 30 minutes to hunt down my 27 backlinks, login and point the anchor text to a new site of mine. How much more it would take to actually sit down and write 27 new articles?