Micro Niche Finder vs. Untapped Niche Explorer

One of the key elements in working in internet marketing is niche research. Now niche research is an interesting thing. You start with the big markets (say health) and you drill down to a small niche like, I don’t know, grow taller, or something similar. Yes, you’d say that the health market would be better to work in, because hey, everybody has health issues.

But when you think about that there are billions of people out there having health problems  - and there are a ton of health problems to deal with! - you’ll simply not manage to make your newly created website visible enough that people can actually find it in the search engines. Yes, it is possible, but definitely not for internet marketing starters.

So niche research being one of the first things you need to do, no matter where you intend to start in your internet marketing endeavours, that’s what I’m also doing when trying to break in a new niche.

Ever since I bought it last December, my favorite niche tool is Micro Niche Finder developed by James J. Jones. I have actually reviewed the software when I first started out with it, as I was totally enthralled. Now, after over a half a year of using it, I truly have to say that my original opinion still stands: this is an awesome piece of software.

• You can drill-down (or up) to the niche you want through the selected keywords.
• You can see which are profitable right away based on the competition and the Commercial Intent (what these are, I’ve already discussed here)
• Once you find a niche, you can click on it and you get some awesome options - from Ezine articles around that subject, to Clickbank and Amazon.com product, to domain lookup (see if that very domain is available for you to register right away!), to Unlicensed (commercial and non-commercial) Content (meaning you CAN use that information without rewriting the article)…
• Not only that, but with one click you can download the Google Hot Trends (sometimes this makes for finding awesome niches!), and Brainstorm - basically keywords that folks like you and me are searching for on Google as we speak - imagine the potential right there!

There is not one fault with this software, and I really mean not one. It hasn’t crashed on me once. It hasn’t given me wrong results (at first I was skeptical, so I had the Google keyword tool open and the Google search also open to double-check the results - they were all correct!

Having said that, I came the other day across another software called  Untapped Niche Explorer, which seemingly also finds untapped niches. I wanted to see what this software can do what Micro Niche Finder cannot. Well, let’s see the results.

First of all, the software does load a bit faster than MNF and when you search for keywords, I find it loads those faster too.

Just like MNF, it has 3 ways of finding niches:

• by you typing in the keyword
• by clicking on Hot Trends
• by clicking on Latest Searches

So far these are the exact same options to find niches that MNF also has.

Next.

When you click on any of the keywords, you get an eerily similar set of option to that of Micro Niche Finder, right down to ‘Unlicensed commercial and non-commercial content’. Now who was first, the chicken or the egg? Who copied whom, I wonder? I guess I”ll never know.

MNF has a lot of additional options, such as Manage Searches, Manage Projects, which I use quite a lot. I haven’t found those in UNE. I can, though, import, export and copy all my selected keywords to a csv file (comma delimited, so you can import in Excel, for example).

Ok, now for the price.

Micro Niche finder (MNF) is around $97 - unless the price changed since the last time I checked.

Chris Freville’s Untapped Niche Explorer (UNE) is around 60 something ($67, I think).

So right until now, it looks like Untapped NIche Explorer is a watered-down version of Micro Niche Finder. If you can’t affort MNF, go with UNE.

One small problem I find with Untapped Niches, is that I can’t set the country or language. In Google Keyword Tool and in Micro Niche Finder, I can select to get keywords from US, UK, whichever country I want. With Untapped…I get the results based on my local country, which is Cyprus. Humpf….

Both Micro Niche Finder and Untapped Niche Explorer come with a set of videos that show you how to work the software - however, UNE beats MNF here big time. Whereas MNF shows exactly how to use the software, Untapped…goes into explaining a lot about niches, to find them, how to research them, how to register a domain, basically the whole shebang. It goes way more indepth than Jones in his videos.

And finally, UNE comes with an awesome manual (pdf format) which I really learned a lot from. It is called Dominating Niches, and it’s actually the name of the website as well. This book is over 150 pages of totally relevant and useful material on how to start and dominate your niches. If you’re just starting out with niche marketing, this book is well worth the price alone, I’d say. And combined with the software, it’s just an amazing combo!

So now who wins? I’m a bit torn here, to be honest, because I”m totally loyal to MNF, I love it dearly and can’t part with it. It’s an awesome software. But Untapped Niche Explorer and the Dominating Niches combo is also awesome.

Maybe if I found this first, and at the price it is currently offered, I’d have bought it and been just as happy with it,as I”m  now with Micro Niche finder.

So the final verdict? Well, if you’re a total newbie at internet marketing, and want to start learning about niches, keywords, etc, Untapped Niche Exploere and Dominating Niches might be your best bet.

If, on the other hand, you have already worked with niches, you sort of know to find your way around the internet marketing jungle out there and you just need to find an awesome software, that’ll knock your socks off and bring your money making abilities to new heights, I’d recommend Micro Niche Finder.